This morning Iwas reading an article about Heinz Ketchup which has been a household name for at least the last 40 years. The article was saying that for years people complained about the little packets you get at fast fiod places. They are too small, too messy or to hard to open. Heinz kept doing business as usual and did not really change.
Now though that the nation is faced paced, fast lives and fast food even Heinz is making changes to something as simpole as a package of ketchup. The major company realizes the market has changed and consumers are more on the go. Things like chicken nuggets are big and it is to hard to dip fries in the packet. So they are making a new little packet, more like a little tray which will be easier for consumers. easier to open, easier to dip and less chance for on the go messes.
So it got me thinking? Why do we avoid change as realtors? Why do we fear the changing market? Change, if looked at with a positive spin can mean bigger and better things to come. I think Heinz is aware that nothing lasts forever and is doing what it needs to stay ahead of the ketchup world.
What are you doing to stay ahead of the Real Estate world? Are you still stuck on using the old ketchup packets because thy are familiar, or are you ready to make the jump into something new?
LORI BOWERS
http://www.desertareahousingmarket.com
The Lori Bowers Group
A boutique Real Estate Office, with a full service team to serve all your Real Estate Needs
La Quinta, Palm Desert, Indio, Rancho Mirage, Coachella , Indian Wells and the surrounding Palm Springs Area.
78065 Main St., Suite 107
Old Town La Quinta
La Quinta, CA 92253
Phone: (760)777-8788 • Fax: (760)771-5355
